Ogilvy Social.Lab’s RED PAPERS have always been strategic tools designed to share ideas, research, and insights on marketing, communication, and societal trends. This project involved giving them a fresh visual identity through close collaboration and creative exchanges with the creative director, ensuring the new look matched the depth of their content.
The challenge was twofold: modernising the reports for digital formats while preserving the elegance and structure of a print-inspired layout. The reading experience needed to be smooth, dynamic, and memorable. Bold colors, carefully selected cover images, and a clear information hierarchy were refined through iterative creative discussions to balance aesthetics with efficiency.
3D icons were integrated to enhance navigation, adding depth and making the design more intuitive. The result is more than a visual refresh. It is a graphic evolution that engages readers and makes each RED PAPER stand out, transforming the reports into an immersive and impactful experience across all screens.
Acknowledgements: Thanks to the entire team, including creative director and colleagues, for their collaboration on this project. Note: Some visuals are presented as mockups.
↓ See my work
