Interior architecture and global design specialist Marjorie Goyens envisions unique spaces where aesthetics and functionality come together in perfect harmony. Her thoughtful, meticulous approach is reflected in every project, with a keen focus on details and materials.
Creating her visual identity meant shaping her vision, personality, and creative universe. From the outset, the idea was clear for me: to design a branding that truly reflects her essence. Marjorie has a deep love for animals, and this connection needed to be subtly embedded in her logo. The approach was highly conceptual. By merging the initials of her first and last name, I managed to create a graphic signature open to interpretation, yet one that captures the essence of her identity.
Beyond the logo, the project extended to the entire branding: business cards, icons, colour palette, and website interface. I carefully designed every element to create a cohesive and distinctive aesthetic, perfectly aligned with her world. A visual identity that goes beyond recognition, it tells a story.
Note: Some visuals are presented as mockups.
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