TK.Lab, a specialised agency designed by Ogilvy Social.Lab, helps brands fully harness TikTok’s potential. Initiated in Brussels, the project quickly expanded internationally. Positioned as a Centre of Excellence within WPP Group, TK.Lab offers a comprehensive range of services, including strategy, creativity, sound, media, commerce, influence, and analytics, tailored to TikTok’s dynamic environment.
The visual identity was developed collaboratively with the management, creative director, and marketing teams. The project also included numerous design explorations and LAB experiments, a selection of which is presented here to illustrate the creative process. The designs were deployed at exclusive events such as WHAT THE TOK! in Berlin and Paris, bringing together TK.Lab experts, TikTok representatives, and influential content creators to share insights and deepen understanding of the platform.
The visual identity was developed collaboratively with the management, creative director, and marketing teams. The project also included numerous design explorations and LAB experiments, a selection of which is presented here to illustrate the creative process. The designs were deployed at exclusive events such as WHAT THE TOK! in Berlin and Paris, bringing together TK.Lab experts, TikTok representatives, and influential content creators to share insights and deepen understanding of the platform.
Acknowledgements: Thanks to the entire Ogilvy Social.Lab team. Including management, the creative director, and marketing colleagues for their collaboration on this project. Note: Permission was granted to share this project. Some visuals are mockups, and certain experimental elements were added for portfolio presentation.
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